About Us

Founded in 2015, inVRsion was born from the intuition of the potential of Virtual Reality for Retail and from the desire to take part in the innovation process of a sector which is currently going through manifold challenges.

inVRsion’s main solution, ShelfZone®, is the awarded software that enables brands and retailers to simulate stores, products and the shopping experience in hyper-realistic, immersive Virtual Reality.

The realism of inVRsion’s SAAS solutions is perfect for trade marketing activities and for consumer and shopper research. inVRsion is pushing its technologies also in the digital twin production (SKU 2D/3D digitalization) and in the upcoming evolution of e-commerce: v-commerce.

Our Mission

Our mission is to help brands and retailers optimize their business activities and rethink the shopping experience through stunning Virtual Reality simulations.

Our Vision

Our vision is to anticipate market trends and to be accredited as leaders in the e-commerce disruption through our v-commerce solutions.


  • Retail Institute Award 2019

    Winner Category “Digital Engagement and Pure Digital”
    Winner “Best in Show”

  • Prix Laval Virtual 2018

    Winner Category “Business, Communication & Services”

  • Italian Popai Award 2016

    Winner Category “Technological Innovation, In-store technology”
    Winner “Best in Show”
    Winner “Critics’ Choice”