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Retail space, products and shopping experience
virtual reality simulations
Retail2018-11-12T18:37:55+00:00

CPG Industries

Let your marketing efforts
take the real next step
of improvement and efficiency
thanks to high-detailed 3D SKUs
and stores.

ANALYZE shopper behaviour through eye-tracking, EEG and GSR integration for extremely powerful market research insights

PRESENT your brands, category plans and communication with outstanding simulations of your client’s store

TEST your category projects, new packaging and communication in store before implementation

OPTIMIZE your in-store activities and budget, effectively supporting trade marketing and sales force

REINFORCE long-term partnerships, your category approach and presence by chain and format

Retailers

Get all the advantages of simulating
huge and realistic retail environments,
targeting buyers, category
and store optimization managers.

EVOLVE your category management with cutting-edge VR simulations

NEGOTIATE joint category projects in the VR store reducing the time-to-market

EMPOWER compliant tests and get rid of ghost stores and maintenance activities

OPTIMIZE store test set-up, new display layouts without in-store impact

SAVE time, costs and space, implementing compliant category projects and store layouts

Digital 3D
asset libraries

VR-ready 3D SKUs and contents with unique level of detail.
Product sound sensations for unprecedented realism.
Reusable contents for multiclient/format projects without additional costs.

Digital Assets
Management System

A cloud-based data source to manage SKUs and content libraries and to support 3D production lifecycle, storage and classification.

SKUs
digitalization

A patented AI system recognizes and recreates VR-ready 3D products, delivering pictures and textual data, aggregated through semantic criteria.

Classification standards compliant

Product classification compliant with the most used standards, provided for every SKU. Ad hoc classification can also be taken into consideration.

VR retail
simulator

High detailed VR environments with real-time
3D rendering that deliver best-in-class quality standards. Binaural ambient sounds for total immersion.

Fields of application:

  • Point of sale development, testing and remodeling
  • Space and category management projects presentation and validation
  • Category and brand communication in store showcase and testing
  • Consumer and shopper behaviour analysis
  • V-commerce
virtual reality simulations for trade marketing

Trade

Planogram and store layout visualization, enhanced with trade KPI overprint, such as consumer penetration, numeric and weighted distribution, sales, turnover, promotion intensity index, share of space, allocated stock, days of supply.

virtual reality simulations for shopper research

Research

Fully immersive and realistic shopping experience simulation for the collection of insights in both quantitative and qualitative research. Integration of professional eye-tracking, EEG and GSR systems. Research methodology certified by the University of Bologna Business School.

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virtual reality simulations for shopper research

Research

Fully immersive and realistic shopping experience simulation for the collection of insights in both quantitative and qualitative research. Integration of professional eye-tracking, EEG and GSR systems. Research methodology certified by the University of Bologna Business School.

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shopping experience in virtual reality

V-commerce

V-commerce is the future of e-commerce and inVRsion is the leading company in providing customized v-commerce solutions.
Enhance shopping and brand experience and get actionable analytics.
Gain competitive advantage and start defining your v-commerce solution now.

Back-end
software

A cross-platform web application for planograms import, creation and editing, environments configuration, consumer and shopper metrics analysis.

Environments and planograms configuration

All environment configurations collected in one place. 2D planogram import, editing and visualization through VR.

SKU library management

SKU library management and application of filters for easier consultation. Access to a marketplace of already digitalized products.

SKU library management

SKU library management and application of filters for easier consultation. Access to a marketplace of already digitalized products.

Insights visualization

Multi-user visualization and comparison of any analytics collected during VR simulations: EEG insights, product interactions, sight heatmap, product evaluation timing, in-store path-to-purchase and area permanency.

inVRsion ONE is the first all-in-one solution to manage enterprise VR simulations engaging with your professional audience.

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Engineered by  and powered by

inVRsion ONE is the first all-in-one solution to manage enterprise VR simulations engaging with your professional audience.

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Engineered by 
and powered by

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